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The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
What's in this week's issue?
😨 The things young kids are using AI for are absolutely horrifying
📰 More AI News
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A new report conducted by the digital security company Aura found that a significant percentage of kids who turn to AI for companionship are engaging in violent roleplays — and that violence, which can include sexual violence, drove more engagement than any other topic kids engaged with.
Of the 42 percent of kids turning to chatbots for companionship, 37 percent engaged in conversations that depicted violence, which the researchers defined as interactions involving “themes of physical violence, aggression, harm, or coercion” — that includes sexual or non-sexual coercion, the researchers clarified — as well as “descriptions of fighting, killing, torture, or non-consensual acts.”
Half of these violent conversations, the research found, included themes of sexual violence. The report added that minors engaging with AI companions in conversations about violence wrote over a thousand words per day, signaling that violence appears to be a powerful driver of engagement, the researchers argue. Read more
AI News
💲 Elizabeth Warren, other U.S. senators concerned about big tech pushing up electricity costs (link)
😎 Meta’s AI glasses can now help you hear conversations better (link)
🐔 Everbloom built an AI to turn chicken feathers into cashmere (link)
👥 Microsoft, Google, OpenAI, and Anthropic join forces to form Agentic AI alliance, according to report (link)
❌ Grok got crucial facts wrong about Bondi Beach shooting (link)
Easy Cloud News
👆 The Way Up - A podcast to help you level up in leadership, wellness, relationships, and career. It starts where you are. One step, one choice, one day at a time.
🛡 Easy Cloud Security - Best Managed Service Provider (MSP) in Southern CA. IT services for schools, healthcare offices, and growing businesses.
AI Tools
🍌 Banana Prompt Art: Provide tested AI prompts for image and video generation (link)
✒ Documentation: Create, maintain, and update technical documentation (link)
🗣 Dograh: Build and deploy AI-driven customizable voice agents for telephony (link)
💻 Replit: An integrated development environment (IDE) that lets you code, build, and deploy apps (link)
⚙ Google Workspace: A suite of online productivity and collaboration tools designed for businesses and organizations (link)
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