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The $2,000 fully AI-generated ad that aired during the NBA Finals
Ray Choi
June 18, 2025
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🏀 The $2,000 fully AI-generated ad that aired during the NBA Finals
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If you’ve been on social media lately, you might’ve seen the unsettling AI slop videos showing AI-generated people in wild scenarios or just speaking a bunch of nonsense. On Wednesday night, the betting platform Kalshi decided to take this trend outside the social sphere by putting a nonsensical AI-generated ad in front of the millions of viewers watching the NBA Finals — and it apparently cost just $2,000 to make.
In a post on X, PJ Accetturo, who identifies himself as an “AI Filmmaker,” says Kalshi hired him to create the ad using Google’s text-to-video generator Veo 3. “This took about 300–400 generations to get 15 usable clips,” Acetturo writes. “One person, 2-3 days. That’s a 95% cost reduction vs traditional ads.” Read more
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