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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
What's in this week's issue?
🪓 More than 20 million Americans’ work can be replaced with today’s AI, MIT study says
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In the midst of a soggy job market, there’s been a lengthy debate over whether contemporary AI is actually replacing workers — or just providing bosses with an excuse to lay off certain employees and offload their responsibilities onto the ones who remain.
The answer isn’t clear, but a new study out of the Massachusetts Institute of Technology is sure to add fuel to the fire. Analyzing 151 million American workers, the researchers calculated that today’s AI systems are already mature enough to automate the tasks of more than 20 million American workers, or 11.7 percent of the entire labor force, if they were fully deployed across the country. Read more
AI News
😱 ‘Avatar’ director James Cameron says generative AI is ‘horrifying’ (link)
💻 Amazon releases an impressive new AI chip and teases an Nvidia-friendly roadmap (link)
🇺🇸 Is AI preemption dead in Congress? (link)
🔋 Data center energy demand forecasted to soar nearly 300% through 2035 (link)
🔴 OpenAI declares ‘code red’ as Google catches up in AI race (link)
Easy Cloud News
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🛡 Easy Cloud Security - Best Managed Service Provider (MSP) in Southern CA. IT services for schools, healthcare offices, and growing businesses.
AI Tools
💡 Deamoy: Transform ideas into visually appealing websites with ease (link)
📽 VideoWatermarkRemover: Remove watermarks from videos (link)
💱 Serviceware ITFM: Automate IT financial operations (link)
💻 Replit: An integrated development environment (IDE) that lets you code, build, and deploy apps (link)
⚙ Google Workspace: A suite of online productivity and collaboration tools designed for businesses and organizations (link)
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