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The Free Playbook Behind Millions in Off-Amazon Revenue

Most eCommerce brands running external traffic aren't scaling — they're just spending.

Wrong channels, no real attribution, and at the end of the month, still no clear answer to the only question that matters: what actually moved your BSR?

The brands getting it right aren't necessarily spending more. They've just stopped guessing. They know which channels pull weight on Amazon listings, which ones look good in a dashboard but bleed budget, and why creator traffic consistently outperforms paid social on ROI when it's set up correctly.

Levanta put together a free playbook breaking down 7 proven external traffic strategies. Inside you'll see how top brands are driving millions in off-Amazon revenue and why most channels underdeliver when brands don't know what to look for before they start spending.

If you're serious about growing outside of PPC, this is worth 5 minutes.

What's in this week's issue?

  • 🔥 Microsoft CEO warns that companies embracing AI will drive themselves out of business

  • 📰 More AI News

  • 🧰 AI Tools

  • ⛅️ Easy Cloud News

(Futurism) - Microsoft CEO Satya Nadella is warning of another way that embracing AI could doom a business.

In an interview Sunday, Nadella cautioned against sharing too much information, ranging from proprietary data to the prompts entered, with a third-party AI model. Instead, he recommended that businesses should make sure they retain all the data on how employees use AI tools so they can eventually train or fine-tune their own open-weight model.

This can be accomplished by using AI gateways, which serve as a protective intermediary. “Any firm that doesn’t have this control, I will claim will not remain a firm because you’ve essentially outsourced your thinking,” Nadella said on an episode of CNN‘s Fareed Zakaria GPS, as spotted by TechCrunch.

That’s a striking claim — and an ironic one, since outsourcing your thinking is arguably exactly the point of using AI, of which Microsoft is a leading vendor. Nadella, in a nutshell, is saying that heavily relying on proprietary AI software could also be a company’s undoing. Read more

AI News

US Accuses China of AI Model Theft

Washington alleges coordinated intellectual property theft targeting advanced US AI systems, escalating the role of AI from a trade tension point to a full-scale national security confrontation.

Sources: The AI Report

Tesla and Alphabet Face $500B Loss Amid AI Market Jitters

AI-driven market volatility has reportedly wiped half a trillion dollars off the valuation of two major tech giants, Tesla and Alphabet, signaling broader market jitters related to the AI sector.

Sources: The AI Report

Nvidia Leads Coalition to Oppose Open-Weight AI Restrictions

Nvidia, alongside 24 other prominent tech companies including Microsoft, Meta, IBM, Dell, and Mistral, has published a three-page policy letter titled "Open Weights and American AI Leadership." The letter urges Washington policymakers to avoid premature restrictions on downloadable AI models and not to treat distillation (training one model on another's outputs) as misappropriation. Notable non-signatories include OpenAI, Anthropic, and Google.

Sources: The Daily Bite by Snack Prompt, Mindstream, The Neuron, The Neuron

AI Revolutionizes Museum Tours with Free, Accessible Guides

Artificial intelligence is now being deployed to offer free, self-guided museum tours, likely via smartphone applications, enhancing accessibility and engagement with cultural institutions by providing knowledge beyond traditional wall plaques.

Sources: Mindstream

OpenAI Allegedly Delayed Disclosure of Role in Hugging Face Hack

Reports suggest that OpenAI reportedly delayed disclosing its involvement in a hack targeting Hugging Face. This development raises questions about transparency and security protocols among leading AI entities, particularly concerning data breaches and the promptness of public disclosure.

Sources: The Neuron

AI Tools

  • 🔎 Beamtrace: Monitor brand visibility across generative AI platforms (link)

  • 💬 Chatzy: Automate multichannel customer conversations and lead generation (link)

  • PaperBleach: AI humanizer that converts generated text into natural prose (link)

  • 🐳 Orca AI: Turn sermons into viral clips automatically (link)

  • 💻 Replit: An integrated development environment (IDE) that lets you code, build, and deploy apps (link)

  • Google Workspace: A suite of online productivity and collaboration tools designed for businesses and organizations (link)

Easy Cloud News

  • 👆 New! The Way Up - A podcast to help you level up in leadership, wellness, relationships, and career (link)

  • 🛡 Easy Cloud Security - IT services for schools, healthcare offices, and growing businesses (link)

  • ⛅️ Easy Cloud’s Services (link)

  • 🗞️ Easy Cloud’s Latest News (link)

  • ❓️ Why Easy Cloud (link)

👆 The Way Up - A podcast to help you level up in leadership, wellness, relationships, and career. It starts where you are. One step, one choice, one day at a time.

🛡 Easy Cloud Security - Best Managed Service Provider (MSP) in Southern CA. IT services for schools, healthcare offices, and growing businesses.

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